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Positionly vs Zest Metrics

Positionly

8.0#2 in rank tracking softwareFrom $15 a month
Free planAndroidiOSWebAPI
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What both publish

FactPositionlyZest Metrics
Backlink monitoringThe inbound-links module shows linking sites, link timing and backlink quality information, with data powered by Majestic.The platform monitors backlink status, domain authority, anchor text distribution, and link acquisition over time.
Competitor analysisUsers can compare their rankings with competitors, review ranking history and see overlapping keywords.The platform tracks competitor rankings alongside the customer's rankings and offers competitive insights.
IntegrationsThe site lists Google Analytics integration and says add-ons can sync with Google Spreadsheets.The site lists Google Analytics and Google Search Console integrations.
ProductPositionly describes itself as inbound marketing software for gaining traffic and improving search rankings.Zest Metrics is SEO rank tracking software with AI Overview analysis, competitive intelligence, and LLM performance monitoring.
ReportsReports can be manual, recurring, branded, emailed automatically and exported to CSV or PDF.The homepage describes branded PDF reports with white-label options, scheduled delivery, and client-ready formatting.
SupportThe site offers contact by email and lists phone numbers for configuring a custom plan.The support guide says the team typically responds to support tickets within 24–48 hours.
TrialThe pricing page offers a 14-day trial with no obligation and no credit card required to start.The homepage advertises a 7-day free trial for its plans.

Positionly plans

  • Basic$15 a month
  • Medium$39 a month
  • Standard$79 a month
  • Agency$159 a month
  • FreeFree
  • Platinum$399 a month

Zest Metrics plans

  • Starter$49 a month
  • Professional$129 a month
  • Enterprise$490 a month
  • Ultimate$980 a month

Pick Positionly if…

Positionly suits marketers and site owners who want daily keyword tracking, competitor analysis, backlink review, and reporting. Agencies can use its white-label options and site access controls.

Pick Zest Metrics if…

You want what its maker publishes above — check its page for the details.

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