Placer.ai
6.2#4 in real estate analytics softwareFree planFree planWebAPI
VisitPlacer.ai vs RealINSIGHT
RealINSIGHT
5.5#7 in real estate analytics softwareWeb
VisitWhat both publish
| Fact | Placer.ai | RealINSIGHT |
|---|---|---|
| Company history | Placer says it launched its location analytics platform in 2018 and was founded by Noam Ben-Zvi, Zohar Bar-Yehuda, Oded Fossfeld, and Ofir Lemel. | RealINSIGHT says it was founded in 1997 and rebuilt as a modern cloud platform in 2017. |
| Founded | 2018 | 1997 |
| Integrations | The integration catalog lists options including Placer API, ArcGIS Pro Toolbox, Snowflake, and Exabel. | The platform integrates with Salesforce, Argus, Yardi, Dropbox, accounting platforms, and market data providers, and includes API functionality. |
| Security | Placer states its information security management system is ISO/IEC 27001:2022 certified and its controls undergo an annual SOC 2 Type II attestation. | The maker says the platform is covered by SOC 1 Type 2 and SOC 2 Type 2 reports audited by an independent third party. |
Placer.ai plans
- FreemiumFree
- Customized subscriptionPriced on request
RealINSIGHT plans
- Modular enterprise pricingPriced on request
Pick Placer.ai if…
Placer.ai suits organizations that need to analyze visitation, trade areas, or audience and demographic patterns. The API is intended for customers who need aggregated data in other tools or reporting workflows.
Pick RealINSIGHT if…
It is designed for banks, debt funds, private equity firms, Agency and CMBS lenders, special servicers, life insurers, mortgage REITs, and similar institutional teams managing commercial real estate loans.