Pencil
7.2#1 in video advertising softwareFrom $11 a monthWeb
VisitPencil vs Wipster
What both publish
| Fact | Pencil | Wipster |
|---|---|---|
| Founded | 2018 | 2013 |
| Headquarters | London, England, United Kingdom | Wellington, New Zealand |
Pencil plans
- Core$11 a month
- Basic — 50 generations annual$11 a month
- Basic — 50 generations$14 a month
- Basic — 100 generations annual$19 a month
- Basic — 100 generations$24 a month
- Basic — 250 generations annual$44 a month
Wipster plans
- Light$9.95 a month
- Team$19.95 a month
- EnterprisePriced on request
Pick Pencil if…
Pencil may suit solo entrepreneurs and marketing teams that need to create and adapt ad creative. Its plans also address larger enterprises, with Pro offering governance controls and dedicated customer success.
Pick Wipster if…
Wipster suits creative teams coordinating review, version feedback, and approvals across media types. Its plans are positioned for individuals, growing companies, and larger distributed teams.