Pencil
7.2#1 in video advertising softwareFrom $11 a monthWeb
VisitPencil vs Shakr
What both publish
| Fact | Pencil | Shakr |
|---|---|---|
| Founded | 2018 | 2010 |
| Headquarters | London, England, United Kingdom | Seoul, South Korea |
| Licence | Pencil is proprietary cloud SaaS owned or licensed by Pencil AI Limited; its terms prohibit copying, modification, reverse engineering and resale. | Shakr is presented as a commercial subscription platform rather than open-source software. |
| Rating on Trustpilot | 3.8 out of 5 from 7 reviews | 3.3 out of 5 from 9 reviews |
Pencil plans
- Core$11 a month
- Basic — 50 generations annual$11 a month
- Basic — 50 generations$14 a month
- Basic — 100 generations annual$19 a month
- Basic — 100 generations$24 a month
- Basic — 250 generations annual$44 a month
Shakr plans
- Create$200 a month
- Creative On-Demand$5,000 a month
- Image DPA$2,000 a month
- Video DPA$2,500 a month
- Dynamic Geo Ads$2,000 a month
- Dynamic Data Ads$3,500 a month
Pick Pencil if…
Pencil may suit solo entrepreneurs and marketing teams that need to create and adapt ad creative. Its plans also address larger enterprises, with Pro offering governance controls and dedicated customer success.
Pick Shakr if…
Shakr suits marketing teams producing campaign video and data-driven ad creative. Its API and SDK may also fit teams that want programmatic video creation or an embedded white-labeled editor.