Pencil
7.2#1 in video advertising softwareFrom $11 a monthWeb
VisitPencil vs Promo
What both publish
| Fact | Pencil | Promo |
|---|---|---|
| Export | Users can export creatives directly to connected ad accounts or download PNG and MP4 files. | Basic plans download in 720p HD, while Standard and Pro download in 1080p Full HD, with MP4 output. |
| Founded | 2018 | 2016 |
| Free access | The pricing page says users can sign up and create six ads through a guided experience for free; full platform access requires a paid plan. | A free account requires no credit card and allows unlimited video drafts before download requires a paid plan. |
| Headquarters | London, England, United Kingdom | Tel Aviv, Israel |
Pencil plans
- Core$11 a month
- Basic — 50 generations annual$11 a month
- Basic — 50 generations$14 a month
- Basic — 100 generations annual$19 a month
- Basic — 100 generations$24 a month
- Basic — 250 generations annual$44 a month
Promo plans
- Basic$348 a year
- Standard$708 a year
- Pro$2,388 a year
- BusinessPriced on request
Pick Pencil if…
Pencil may suit solo entrepreneurs and marketing teams that need to create and adapt ad creative. Its plans also address larger enterprises, with Pro offering governance controls and dedicated customer success.
Pick Promo if…
Promo suits businesses and agencies creating branded marketing or social videos. Its free drafts can help users prepare videos before paying, while paid tiers determine download quality and PromoAI access.