NIQ
6.8#1 in pricing analytics softwareAndroidiOSWebAPI
VisitNIQ vs PlusMetrica
PlusMetrica
6.2#9 in consumer insights platforms$29 one-timeWeb
VisitWhat both publish
| Fact | NIQ | PlusMetrica |
|---|---|---|
| Company history | NIQ says it was founded by Arthur C. Nielsen, Sr. in 1923. | The About page says the company has built expertise across AI, data science, databases, application development, and marketing research over the past 12 years. |
| Headquarters | Chicago, Illinois, United States | Madrid, Spain |
| Support | NIQ lists a technical support contact for service issues on its contact page. | The music security FAQ directs users with security questions to the listed support email address. |
NIQ plans
No prices published.
PlusMetrica plans
- Action Metrica$29, paid once
- Engage Metrica$79, paid once
- Audience Metrica$119, paid once
- Action Metrica™$29, paid once
- Engage Metrica™$79, paid once
- Audience Metrica™$119, paid once
Pick NIQ if…
NIQ suits organizations seeking market and consumer intelligence, including manufacturers, retailers, media companies, and financial institutions. Its research and analytics tools address roles from marketing and innovation to category and supply chain management.
Pick PlusMetrica if…
You want what its maker publishes above — check its page for the details.