Modern iO
5.9#16 in postcard maker software$0.88 one-timeWeb
VisitModern iO vs Postalytics
Postalytics
8.1#1 in direct mail automation softwareFrom $199 a monthFree planAndroidiOSWebAPI
VisitWhat both publish
| Fact | Modern iO | Postalytics |
|---|---|---|
| Founded | 1976 | 2017 |
| Headquarters | Carlsbad, California, USA | Rockland, Massachusetts, United States |
| Privacy | Modern iO says it may use JavaScript tags, cookies, pixels, analytics tools, service providers, and data partners for audience matching and campaign measurement. | Postalytics says it does not sell personal information or customer contact lists. |
Modern iO plans
- New Homebuyer and Mover automated direct mail$0.88, paid once
- Email-to-Postal automated direct mail$0.99, paid once
- Direct Mail RetargetingPriced on request
Postalytics plans
- Free PlanFree
- Marketer Plan$199 a month
- Pro & Agency Plans$399 a month
Pick Modern iO if…
Modern iO is aimed at B2C, B2B, and service businesses seeking orders or leads from interested website traffic. Its suggested retargeting model may fit businesses with average order values of $70+, customer lifetime values of $300+, and 3,000+ monthly unique visitors; these are not absolute requirements.
Pick Postalytics if…
Postalytics suits marketing teams, nonprofit campaign managers and agencies that want to automate personalized direct mail. It may also suit teams connecting mail campaigns to CRM or automation tools.