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MicroInfluencers vs Spark

Spark

8.2#3 in influencer marketing platformsFrom $199 a month
AndroidiOSWebAPI
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What both publish

FactMicroInfluencersSpark
AudienceThe plans are described for solo founders and single brands, growing DTC and marketing teams, agencies, multi-brand teams and high-volume managed programs.Spark describes itself as a product for online brands and growth teams running affiliate and influencer programs.
Campaign managementYesTeams can run affiliate, influencer, and ambassador programs with shared briefs, approvals, deliverables, deadlines, and relationship tracking.
Creator discoveryYesThe product searches more than 38 million indexed creator profiles and uses audience fit, engagement quality, historical performance, and AI scoring to qualify partners.
Free planNoNo
IntegrationsThe pricing page identifies Instagram, TikTok and YouTube coverage but names no third-party software integrations.Official integration pages list native Shopify, Shopify Plus, Stripe, and Shopify Payments connections plus Klaviyo, Mailchimp, Omnisend, Gorgias, Zendesk, PayPal, Google Analytics, Segment, Zapier, Make, and webhooks.
Paid from49199

MicroInfluencers plans

  • Starter$49 a month
  • Growth$149 a month
  • Scale$399 a month
  • Enterprise$798 a month
  • Starter$288 a year
  • Growth$888 a year

Spark plans

  • Spark Enterprise$499 a month
  • Self-serve Spark$199 a month
  • Spark trial offer$199 a month
  • Spark platform$2,500 a year
  • Optional managed services$4,990 a year

Pick MicroInfluencers if…

You want what its maker publishes above — check its page for the details.

Pick Spark if…

You want what its maker publishes above — check its page for the details.

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