Metricool
8.9#3 in social media management toolsFrom $240 a yearFree planAndroidiOSWebAPI
VisitMetricool vs Socialflow
Socialflow
6.7#93 in social media management toolsWeb
VisitWhat both publish
| Fact | Metricool | Socialflow |
|---|---|---|
| Analytics level | basic | advanced |
| Audience | Metricool describes its customers as social media professionals, business owners, agencies, brands, and creators. | Piano describes Socialflow as trusted by media companies and says it helps teams manage social distribution and audience growth. |
| Founded | Metricool was founded in 2015 by Juan Pablo Tejela and Laura Montells. | 2009 |
| Headquarters | Madrid, Spain | New York City, United States |
| Reporting | Metricool provides automated reports, AI analysis, campaign dashboards, and Looker Studio connection. | Users can create downloadable Excel reports for published messages, labels, and daily, weekly, or monthly metrics. |
| Social inbox | Yes | Yes |
| Support | Metricool says real people provide help through its support channel. | Socialflow documentation directs users to their client services representative or [email protected] for help with Google Analytics integration. |
| Supported networks | Facebook,Instagram,Threads,X,Bluesky,LinkedIn,Pinterest,TikTok,Google Business Profile,YouTube,Twitch | X,Facebook,LinkedIn,Pinterest,Instagram,Threads,TikTok |
Metricool plans
- FreeFree
- Starter$25 a month
- Advanced$67 a month
- Starter$240 a year
- Advanced$636 a year
- CustomPriced on request
Socialflow plans
No prices published.
Pick Metricool if…
Metricool suits social media professionals, business owners, agencies, brands, and creators managing multiple channels. Its free plan can suit someone who needs one brand and up to 20 scheduled posts monthly.
Pick Socialflow if…
Socialflow is presented for media companies and teams seeking to distribute content and grow social audience engagement. It may suit teams that need publishing, listening, reporting, and channel-specific scheduling in a web product.