
Metricool
8.9#3 in social media management toolsFrom $240 a yearFree planAndroidiOSWebAPI
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| Fact | Metricool | Social Champ |
|---|---|---|
| Analytics level | basic | basic |
| Approval workflow | Yes | No |
| Founded | Metricool was founded in 2015 by Juan Pablo Tejela and Laura Montells. | 2016 |
| Free plan | Yes | Yes |
| Headquarters | Madrid, Spain | Newark, Delaware, United States |
| Paid from | 20 | 4 |
| Social accounts | 1 | 1 |
| Social inbox | Yes | Centralizes conversations in a unified inbox and routes messages to team members |
| Supported networks | Facebook,Instagram,Threads,X,Bluesky,LinkedIn,Pinterest,TikTok,Google Business Profile,YouTube,Twitch | Facebook, Instagram, Threads, LinkedIn, Google Business Profile, Pinterest, TikTok, YouTube, Mastodon, Bluesky, X, and WhatsApp Business |
Metricool suits social media professionals, business owners, agencies, brands, and creators managing multiple channels. Its free plan can suit someone who needs one brand and up to 20 scheduled posts monthly.
Social Champ suits individuals and teams managing several social channels who need scheduling, analytics, or shared publishing workflows. The free plan is sized for one user and three social accounts.