Metricool
8.9#3 in social media management toolsFrom $240 a yearFree planAndroidiOSWebAPI
VisitMetricool vs Publinio
What both publish
| Fact | Metricool | Publinio |
|---|---|---|
| Analytics level | basic | basic |
| Approval workflow | Yes | Yes |
| Audience | Metricool describes its customers as social media professionals, business owners, agencies, brands, and creators. | Publinio says it serves solo creators, small businesses, marketing teams, and agencies managing multiple brands. |
| Free plan | Yes | Yes |
| Inbox | Metricool puts messages and comments from connected networks in one inbox for replies. | Instagram Inbox supports eligible professional accounts and supported comments and customer-initiated messages; permissions and reply windows apply. |
| Paid from | 20 | 19 |
| Social accounts | 1 | 10 |
| Support | Metricool says real people provide help through its support channel. | The site lists [email protected] for account and product support. |
| Supported networks | Facebook,Instagram,Threads,X,Bluesky,LinkedIn,Pinterest,TikTok,Google Business Profile,YouTube,Twitch | X |
Metricool plans
- FreeFree
- Starter$25 a month
- Advanced$67 a month
- Starter$240 a year
- Advanced$636 a year
- CustomPriced on request
Publinio plans
- Starter$19 a month
- Pro$49 a month
- Agency$149 a month
- Business$149 a month
- Free—
Pick Metricool if…
Metricool suits social media professionals, business owners, agencies, brands, and creators managing multiple channels. Its free plan can suit someone who needs one brand and up to 20 scheduled posts monthly.
Pick Publinio if…
You want what its maker publishes above — check its page for the details.