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Meta Business Suite vs Metricool

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Metricool

8.9#3 in social media management toolsFrom $240 a year
Free planAndroidiOSWebAPI
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What both publish

FactMeta Business SuiteMetricool
Free planYesYes
HeadquartersMenlo Park, California, United StatesMadrid, Spain
InboxBusinesses can manage and receive messages, notifications and alerts in one place.Metricool puts messages and comments from connected networks in one inbox for replies.
Social inboxYesYes
Supported networksFacebook,InstagramFacebook,Instagram,Threads,X,Bluesky,LinkedIn,Pinterest,TikTok,Google Business Profile,YouTube,Twitch

Meta Business Suite plans

  • Meta Business SuiteFree

Metricool plans

  • FreeFree
  • Starter$25 a month
  • Advanced$67 a month
  • Starter$240 a year
  • Advanced$636 a year
  • CustomPriced on request

Pick Meta Business Suite if…

Meta Business Suite suits small businesses and other organizations managing Facebook and Instagram activity. It is useful for teams handling publishing, conversations, customer contact, and insights from shared tools.

Pick Metricool if…

Metricool suits social media professionals, business owners, agencies, brands, and creators managing multiple channels. Its free plan can suit someone who needs one brand and up to 20 scheduled posts monthly.

Charts they share