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Make Opinion Next vs Toluna Start

What both publish

FactMake Opinion NextToluna Start
AI featuresQuestionnaires can be drafted and translated with AI, and AI codes open-ended answers for team review.Toluna Start describes AI capabilities for survey setup, audience access, analysis, and research quality.
AudienceThe maker identifies insights and marketing teams, product and UX teams, startups, researchers and students as intended users.The platform provides access to Toluna’s profiled panel of more than 81 million consumers across 70 markets.
HeadquartersBerlin, GermanyLondon, United Kingdom
IntegrationsThe maker describes API-to-API integrations, including buy-sample connections that can trigger a study and return data automatically.Toluna describes Toluna Start as a cloud-native, API-first market research platform.
PurposeMake Opinion Next combines survey design, respondent access, fieldwork and results in one market research platform.Toluna Start is an AI-powered research platform for designing studies, reaching audiences, analyzing results, and creating reports.
SupportSelf-serve includes free expert support for study design, scripting, fieldwork and results.Toluna says clients can use its research experts for full-service support, and its support process accepts functional queries, technical issues, and bug reports.

Make Opinion Next plans

  • Self-ServeFree
  • Managed ServicesPriced on request
  • ScriptedPriced on request

Toluna Start plans

  • Toluna StartPriced on request

Pick Make Opinion Next if…

It suits insights and marketing teams, product and UX teams, researchers, startups, and students planning survey research. Teams needing API connections can consider its integration options.

Pick Toluna Start if…

Toluna Start suits brands and teams seeking consumer or market insights for business decisions. It supports researchers wanting self-service tools or expert-led full-service work.

Charts they share