MailerBot
7.0#5 in direct mail automation softwareFrom $99 a monthWebAPILinuxmacOS
VisitMailerBot vs Postalytics
Postalytics
8.0#1 in direct mail automation softwareFrom $199 a monthFree planAndroidiOSWebAPI
VisitWhat both publish
| Fact | MailerBot | Postalytics |
|---|---|---|
| API | The REST API offers 50+ endpoints and supports JWT and API key authentication. | Postalytics offers a Direct Mail API and describes API, Zapier and webhook options for connecting other applications. |
| API authentication | Server integrations can authenticate with API keys or JWT, while integrations use OAuth 2.1 with PKCE. | API requests use an API key with HTTP Basic authentication over HTTPS; invalid credentials return HTTP 401. |
| API scope | The REST API provides more than 50 endpoints for contacts, designs, mailings, campaigns and tracking. | The REST API covers accounts, templates, contacts, lists, campaigns, events, flows, sending, suppression lists, login links and webhooks. |
| Automation | Scale includes automated drip sequences, triggered sends, and multi-touch flows. | Triggered campaigns can send postcards and letters when triggered by a connected automation tool. |
| Integrations | The integrations page describes an MCP server for Claude, ChatGPT, Cursor, and other MCP-compatible clients, authenticated through OAuth 2.1. | Named integrations include HubSpot, Salesforce, HighLevel, Zapier, ActiveCampaign, Zoho, Keap, Klaviyo, Marketo and Canva. |
MailerBot plans
- Scale$99 a month
- Command$399 a month
- Launch—
Postalytics plans
- Free PlanFree
- Marketer Plan$199 a month
- Pro & Agency Plans$399 a month
Pick MailerBot if…
MailerBot suits organizations that send personalized physical mail and want to manage contacts, campaigns, and delivery tracking through an API or dashboard. The site presents it for retail, nonprofits, home services, startups, and digital nomads.
Pick Postalytics if…
Postalytics suits marketing teams, nonprofit campaign managers and agencies that want to automate personalized direct mail. It may also suit teams connecting mail campaigns to CRM or automation tools.