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M1 vs SoFi

M1

7.7#35 in personal finance softwareFrom $3 a month
Free planAndroidiOSWeb
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SoFi

9.0#1 in personal finance softwareFree plan
Free planAndroidiOSWebmacOS
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What both publish

FactM1SoFi
Account syncbothboth
Bill trackingNoYes
Budgeting toolsNoYes
Founded20152011
Free planNoYes
HeadquartersChicago, Illinois, United StatesSan Francisco, California, United States
InvestingUsers can build portfolios from stocks and ETFs as Pies, choosing holdings themselves or using M1 Advisor for guidance.SoFi Invest offers self-directed investing, robo investing, IRAs, stock trading, IPO investing, fractional shares, and ETFs.
Mobile appsbothboth
Net-worth trackingYesYes
Paid from310
Report exportYesYes
SupportM1 provides a Help Center and a Contact us page.SoFi lists phone, email, live chat, and social-media support channels, with U.S. customer support at 855-456-7634.

M1 plans

  • Platform Fee$3 a month
  • IRA Fee$3 a month
  • M1 AdvisorFree
  • M1 platform$3 a month

SoFi plans

  • SoFi Coach / RelayPriced on request
  • SoFi Coach / Relay—
  • SoFi Checking and SavingsFree
  • SoFi Plus$10 a month
  • SoFi CoachFree

Pick M1 if…

You want what its maker publishes above — check its page for the details.

Pick SoFi if…

SoFi suits people looking for banking, investing, and financial tracking tools in one platform. SoFi Coach is available at no charge to members who use its banking, borrowing, or investing services.

Charts they share