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LeadMagic vs Wappalyzer

LeadMagic logo

LeadMagic

6.4#17 in lead enrichment softwareFrom $990 a year
WebAPILinuxmacOS
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Wappalyzer logo

Wappalyzer

7.6#1 in technographic data softwareFrom $250 a month
Free planAndroidiOSWebAPI
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What both publish

FactLeadMagicWappalyzer
Founded20222008
HeadquartersBoston, Massachusetts, United StatesAustralia
IntegrationsThe maker lists integrations including Clay, Apollo, Smartlead, Instantly, Salesforce, Zapier, Slack, n8n, and Make; it labels HubSpot as coming soon.Official apps include Chrome, Firefox, Edge, Safari, Salesforce, HubSpot, Pipedrive, Gmail, Pabbly, Zapier, Make, and iPhone.
SupportEssential includes priority email support; Growth adds Slack support and a success representative, while Enterprise includes a dedicated SLA and Slack.The Enterprise plan includes dedicated support and custom terms.

LeadMagic plans

  • Essential$99 a month
  • Growth$249 a month
  • Professional$499 a month
  • Ultimate$849 a month
  • Essential$990 a year
  • Growth$2,490 a year

Wappalyzer plans

  • FreeFree
  • Pro$250 a month
  • Business$450 a month
  • Enterprise$850 a month

Pick LeadMagic if…

LeadMagic is aimed at GTM engineers, agencies running Clay waterfalls, and RevOps teams enriching CRM records. Its API, CLI, and hosted MCP options may suit users who want to access data through developer-oriented interfaces.

Pick Wappalyzer if…

Wappalyzer suits sales, marketing, operations, strategy, partnerships, and security teams that use technology signals. It may also fit people who need bulk website analysis or technology and subdomain lookup APIs.

Charts they share