Later
8.7#5 in social media management toolsFrom $225 a yearFree planAndroidiOSWeb
VisitLater vs Metricool
What both publish
| Fact | Later | Metricool |
|---|---|---|
| Analytics level | basic | basic |
| Approval workflow | No | Yes |
| Core workflow | Later provides tools to plan content, collect approvals, publish across channels, manage engagement, and analyze performance. | Metricool combines planning, scheduling, analytics, reporting, inbox management, SmartLinks, Flows, and advertising campaigns in one dashboard. |
| Free plan | Yes | Yes |
| Integrations | Listed product integration partners include Google, Dropbox, Adobe, Mailchimp, Canva, Bazaarvoice, Yotpo, PowerReviews, and Everflow. | Official integrations include Google Drive, Canva, Adobe Express, Looker Studio, Zapier, and Make. |
| Mobile apps | Later offers mobile apps through the Apple App Store and Google Play Store. | Metricool has apps for both Android and iOS. |
| Paid from | 18.75 | 20 |
| Scheduled posts | 30 | 20 |
| Social accounts | 8 | 1 |
| Social inbox | No | Yes |
| Supported networks | Later supports Instagram, Facebook, TikTok, Threads, YouTube, Pinterest, LinkedIn, and Snapchat. | Facebook,Instagram,Threads,X,Bluesky,LinkedIn,Pinterest,TikTok,Google Business Profile,YouTube,Twitch |
Later plans
- FreeFree
- Starter$225 a year
- Growth$450 a year
- Scale$990 a year
Metricool plans
- FreeFree
- Starter$25 a month
- Advanced$67 a month
- Starter$240 a year
- Advanced$636 a year
- CustomPriced on request
Pick Later if…
Later suits social media managers, agencies, and brands planning and publishing across supported channels. The Starter plan is for a single user with up to 8 profiles; teams needing an inbox or approval workflow should note those are not included.
Pick Metricool if…
Metricool suits social media professionals, business owners, agencies, brands, and creators managing multiple channels. Its free plan can suit someone who needs one brand and up to 20 scheduled posts monthly.