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Lasso vs Split

Lasso

7.3#3 in affiliate link management softwareFrom $19 a month
Free planWebAPIExtension
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Split

6.4#12 in affiliate link management softwareFree plan
Free planAndroidiOSWebAPI
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What both publish

FactLassoSplit
IntegrationsThe help center lists compatibility or guides for TranslatePress, WP All Import, WP Recipe Maker, Elementor and other page builders, GeniusLink, and ChatGPT, Claude, Cursor, and MCP connections.Split lists supported integrations including Slack, Jira Cloud, Azure DevOps, Datadog, New Relic, Segment, Amplitude, and Amazon S3.
ProductLasso is a suite of affiliate marketing tools designed to help increase conversions and revenue on WordPress sites.Split is a feature management and experimentation platform for engineering and product teams.

Lasso plans

  • FreeFree
  • Creator$19 a month
  • Pro$29 a month
  • Studio$59 a month
  • EnterprisePriced on request

Split plans

  • Free Edition (Developer)Free

Pick Lasso if…

Lasso suits WordPress site owners who manage affiliate links and want to display products in multiple formats. The free plan is oriented toward one property and basic link management; paid plans include additional features such as analytics and localization.

Pick Split if…

It suits engineering and product teams managing feature releases and measuring their impact. Teams can use the Free Edition within its workspace, environment, treatment, and segment limits.

Charts they share