Lasso
7.3#3 in affiliate link management softwareFrom $19 a monthFree planWebAPIExtension
VisitLasso vs LinkCentral
LinkCentral
6.7#5 in affiliate link management softwareFrom $49.99 a yearFree planWebAPISelf-hosted
VisitWhat both publish
| Fact | Lasso | LinkCentral |
|---|---|---|
| Analytics | Analytics track clicks and performance across a site or YouTube channel, and the help page identifies analytics as a paid-plan feature. | The plugin provides click analytics, user behavior insights, and conversion tracking. |
| Integrations | The help center lists compatibility or guides for TranslatePress, WP All Import, WP Recipe Maker, Elementor and other page builders, GeniusLink, and ChatGPT, Claude, Cursor, and MCP connections. | The WordPress.org listing names integrations for Elementor, Gutenberg, Classic Editor (TinyMCE), Beaver Builder, and Bricks Builder. |
| Product | Lasso is a suite of affiliate marketing tools designed to help increase conversions and revenue on WordPress sites. | LinkCentral is a WordPress plugin for managing, shortening, tracking, and cloaking custom and affiliate links. |
Lasso plans
- FreeFree
- Creator$19 a month
- Pro$29 a month
- Studio$59 a month
- EnterprisePriced on request
LinkCentral plans
- FreeFree
- 1 site (yearly)$49.99 a year
- 3 sites (yearly)$99.99 a year
- 1 site (lifetime)$149.99, paid once
- 10 sites (yearly)$164.99 a year
- 3 sites (lifetime)$249.99, paid once
Pick Lasso if…
Lasso suits WordPress site owners who manage affiliate links and want to display products in multiple formats. The free plan is oriented toward one property and basic link management; paid plans include additional features such as analytics and localization.
Pick LinkCentral if…
LinkCentral may suit website owners, affiliate marketers, digital marketers, SEO specialists, and content creators managing links on WordPress sites. Its free version offers a way to start, while premium plans specify site counts and update terms.