KickoffLabs
7.5#1 in startup launch toolsFrom $1,319 a monthFree planWebAPI
VisitKickoffLabs vs Viral Loops
Viral Loops
7.1#2 in startup launch toolsFrom $35 a monthWebAPI
VisitWhat both publish
| Fact | KickoffLabs | Viral Loops |
|---|---|---|
| Analytics | Built-in reporting covers conversion, actions, referrals and reward progress without requiring external tracking scripts. | The real-time dashboard reports campaign performance by channel and shows participants’ referral and reward status. |
| API | The current REST API is v2 at api.kickofflabs.com/v2 and supports campaign, lead, tag and outbound-webhook operations. | The public API uses campaign API keys and includes participant, order, referrer, rank and conversion endpoints. |
| Audience | KickoffLabs says its campaigns have been used by startups, small businesses, and marketing teams at large companies. | The company describes its service as serving startups, newsletters, and e-commerce stores seeking organic growth through word of mouth and referrals. |
| Campaign types | Campaigns include viral giveaways, leaderboard and bonus-entry giveaways, pre-launch waitlists, milestone rewards, newsletter referrals, and lead magnet opt-ins. | The product supports referral programs, referral waitlists, newsletter referrals, invite-based giveaways and AI-powered campaigns. |
| Founded | 2011 | LinkedIn lists Viral Loops as founded in 2016. |
| Fraud controls | Fraud tooling includes duplicate-IP policies, invisible CAPTCHA, bot rejection, blocklists and manual review of flagged leads. | The platform offers participant banning, disposable-email filtering and fraud-identification tools. |
| Headquarters | Seattle, USA | Toronto, Ontario, Canada |
| Integrations | Named integrations include Mailchimp, Klaviyo, ActiveCampaign, Brevo, Salesforce, Intercom, HubSpot, Pipedrive, Trello, Close, Freshsales, Excel, Zapier and Make. | Documented integrations include Mailchimp, Klaviyo, Mailjet, ActiveCampaign, HubSpot, Google Analytics, Slack, Segment, Salesforce, Marketo, GoHighLevel, Stripe, Brevo, Customer.io, Mixpanel, Zapier, webhooks and custom JavaScript. |
| Praise: ease and support | G2 reviewers praise the simple drag-and-drop interface, quick deployment and prompt, friendly customer service. | G2 reviewers repeatedly praise easy setup, intuitive campaign management and responsive customer support. |
| Rating on Capterra | 4.7 out of 5 from 24 reviews. | 4.6 out of 5 from 137 reviews. |
| Rating on G2 | 4.0 out of 5 from 3 reviews. | 4.0 out of 5 from 42 reviews. |
| Rating on GetApp | 4.7 out of 5 from 24 reviews. | 4.6 out of 5 from 137 reviews. |
KickoffLabs plans
- FreeFree
- Hobby$1,319 a month
- Premium$4,869 a month
- Business$99,145 a month
- Enterprise—
Viral Loops plans
- Start-up (annual billing)$35 a month
- Start-up$49 a month
- Start-up (monthly billing)$49 a month
- Plus (annual billing)$99 a month
- Plus$139 a month
- Plus (monthly billing)$139 a month
Pick KickoffLabs if…
KickoffLabs suits businesses running referrals, giveaways, waitlists, or launch campaigns. The free plan is limited to 100 uniques per month, while paid plans have monthly lead limits.
Pick Viral Loops if…
You want what its maker publishes above — check its page for the details.