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Keyword Tool vs SEO API

What both publish

FactKeyword ToolSEO API
AudienceThe maker describes the product for solo marketers, growing businesses, in-house teams, agencies, SEO professionals, content marketers and PPC managers.The product is presented for agencies, SaaS and tool providers, in-house teams and IT organizations.
MetricsPaid plans provide search volume, cost per click, competition scores, device breakdown and historical trends.The maker describes the product as providing more than 100 metrics, including rankings, HTML validity, Core Web Vitals, backlink types, readability and social signals.
SupportThe site directs users to contact support for custom subscriptions and refund requests within the 30-day guarantee period.The Starter plan includes email support, while the Professional plan includes prioritized support.

Keyword Tool plans

  • Starter$68 a month
  • Growth$148 a month
  • Scale$308 a month
  • Agency$628 a month
  • FreeFree
  • Enterprise & CustomPriced on request

SEO API plans

  • Enterprise & White-LabelPriced on request
  • Professional—
  • Starter—

Pick Keyword Tool if…

It suits solo marketers, SEO and content professionals, PPC managers, in-house teams and agencies looking for keyword suggestions or competitor research. The no-account free tool may fit people who only need Google autocomplete ideas.

Pick SEO API if…

You want what its maker publishes above — check its page for the details.

Charts they share