
Keentics
7.5#7 in game analytics softwareFrom $20 a monthFree planAndroidiOSWebAPI
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| Fact | Keentics | PlayFab |
|---|---|---|
| Intended users | The plans describe audiences from side projects and trials through growing games, scaling studios, high-volume titles, and large organizations. | Microsoft describes PlayFab as serving game developers, from indie titles to AAA franchises. |
| Product | Keentics is an event analytics platform for games, apps and websites that turns raw events into funnels, retention, LTV, paths and cohorts. | PlayFab provides backend services for live games and connects players across platforms. |
| SDK platforms | Its reporting protocol supports Web/JS, iOS, Android, Unity, WeChat Mini Program and server backends. | The PlayFab Services SDK documentation lists Windows, iOS, macOS, Android, Linux, PlayStation, and Nintendo Switch support, with GDK support for Xbox and Windows. |
Keentics is aimed at teams analyzing event activity in games, apps, or websites, including teams tracking player funnels and game revenue metrics. Its plan range addresses projects from trials and side projects to larger organizations.
PlayFab is for game developers, from indie teams to AAA studios, who need backend services for live games. It suits teams building player accounts, multiplayer features, live operations, or in-game economies across platforms.