KAWO
7.2#53 in social media management toolsAndroidiOSWebAPI
VisitKAWO vs Metricool
What both publish
| Fact | KAWO | Metricool |
|---|---|---|
| Analytics level | advanced | basic |
| Approval workflow | Yes | Yes |
| Audience | KAWO says it works with more than 500 global brands and focuses on teams managing social media in China. | Metricool describes its customers as social media professionals, business owners, agencies, brands, and creators. |
| Founded | 2013 | Metricool was founded in 2015 by Juan Pablo Tejela and Laura Montells. |
| Free plan | No | Yes |
| Headquarters | Shanghai, China | Madrid, Spain |
| Integrations | KAWO describes an Enterprise API for bringing China social data and content into business intelligence dashboards and also lists a Looker Studio connection. | Official integrations include Google Drive, Canva, Adobe Express, Looker Studio, Zapier, and Make. |
| Mobile apps | KAWO lists its mobile app for Android and iOS in its privacy policy. | Metricool has apps for both Android and iOS. |
| Social inbox | Yes | Yes |
| Support | KAWO’s Enterprise API page says it offers full English documentation and support for the API. | Metricool says real people provide help through its support channel. |
| Supported networks | WeChat,Weibo,Douyin,Kuaishou,Bilibili,Xiaohongshu,WeChat Channels | Facebook,Instagram,Threads,X,Bluesky,LinkedIn,Pinterest,TikTok,Google Business Profile,YouTube,Twitch |
KAWO plans
No prices published.
Metricool plans
- FreeFree
- Starter$25 a month
- Advanced$67 a month
- Starter$240 a year
- Advanced$636 a year
- CustomPriced on request
Pick KAWO if…
You want what its maker publishes above — check its page for the details.
Pick Metricool if…
Metricool suits social media professionals, business owners, agencies, brands, and creators managing multiple channels. Its free plan can suit someone who needs one brand and up to 20 scheduled posts monthly.