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Hunch vs Pencil

Hunch logo

Hunch

6.0#14 in creative managementFrom $2,500 a month
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Pencil logo

Pencil

7.2#1 in video advertising softwareFrom $11 a month
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What both publish

FactHunchPencil
HeadquartersBelgrade, Serbia and New York, USALondon, England, United Kingdom

Hunch plans

  • Hunch$2,500 a month

Pencil plans

  • Core$11 a month
  • Basic — 50 generations annual$11 a month
  • Basic — 50 generations$14 a month
  • Basic — 100 generations annual$19 a month
  • Basic — 100 generations$24 a month
  • Basic — 250 generations annual$44 a month

Pick Hunch if…

Hunch suits paid social teams, performance marketers, creative strategists, marketing leaders, and agencies. It is intended for web-based campaign and creative workflows.

Pick Pencil if…

Pencil may suit solo entrepreneurs and marketing teams that need to create and adapt ad creative. Its plans also address larger enterprises, with Pro offering governance controls and dedicated customer success.

Charts they share