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Hookpost vs Metricool

Hookpost logo

Hookpost

6.6#28 in ai social media management softwareFrom $15 a month
Free planWebAPISelf-hosted
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Metricool logo

Metricool

8.9#3 in social media management toolsFrom $240 a year
Free planAndroidiOSWebAPI
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What both publish

FactHookpostMetricool
AudienceThe product is described as being for creators, marketing agencies and software developers.Metricool describes its customers as social media professionals, business owners, agencies, brands, and creators.
IntegrationsSupported channels include YouTube Shorts, LinkedIn, X, Facebook Pages, Bluesky, Discord, Telegram, Slack, WordPress, Medium, Hashnode and DEV.to, while Instagram, Threads and Pinterest await platform approval for new accounts.Official integrations include Google Drive, Canva, Adobe Express, Looker Studio, Zapier, and Make.
SupportThe site provides the team contact email [email protected] for questions.Metricool says real people provide help through its support channel.

Hookpost plans

  • FreeFree
  • Standard$15 a month
  • Pro$39 a month

Metricool plans

  • FreeFree
  • Starter$25 a month
  • Advanced$67 a month
  • Starter$240 a year
  • Advanced$636 a year
  • CustomPriced on request

Pick Hookpost if…

Hookpost is aimed at creators, marketing agencies, and software developers managing posts across social channels. Its self-hosting and MCP options may suit users who want to run the stack themselves or queue drafts through compatible AI tools.

Pick Metricool if…

Metricool suits social media professionals, business owners, agencies, brands, and creators managing multiple channels. Its free plan can suit someone who needs one brand and up to 20 scheduled posts monthly.

Charts they share