
Hightouch
8.2#2 in customer data platformsFrom $350 a monthFree planAndroidiOSWebAPI
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| Fact | Hightouch | Open Client Registry (OpenCR) |
|---|---|---|
| Integrations | The integration catalog lists more than 300 sources, destinations and extensions, including Snowflake, BigQuery, Salesforce, HubSpot, Google Ads, Facebook Ads and Kafka. | The documentation describes FHIR R4, HAPI FHIR, OpenHIM, and OpenSearch or Elasticsearch as components or connections in an OpenCR deployment. |
| Intended users | Hightouch says it serves enterprise marketing teams and is designed to help them activate customer data using AI and existing data infrastructure. | The project describes itself as a community project intended for others to adapt to their use cases. |
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Hightouch suits enterprise marketing teams seeking to activate customer data using AI and their existing data infrastructure. Its free Reverse ETL tier may fit teams starting with a small number of active syncs, while the broader platform serves marketing and data activation workflows.
OpenCR suits organizations that need to link patient identities across systems and support care coordination or reporting. Production deployment is aimed at teams with Linux administration and command-line expertise.