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Hightouch vs Keen Product Analytics

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Hightouch

8.2#2 in customer data platformsFrom $350 a month
Free planAndroidiOSWebAPI
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What both publish

FactHightouchKeen Product Analytics
Access controlsSecurity controls include SAML SSO with SCIM support, role-based and row-level access, audit logs, approval flows, and Git rollback.Role-based access controls and API keys can restrict which data or query results a user can access.
ComplianceHightouch lists ISO 27001 certification, SOC 2 and SOC 3 compliance, HIPAA compliance, and GDPR compliance among its security features.Keen says it is committed to implementing major compliance updates, including GDPR and CCPA.
IntegrationsThe integration catalog lists more than 300 sources, destinations and extensions, including Snowflake, BigQuery, Salesforce, HubSpot, Google Ads, Facebook Ads and Kafka.Listed integrations include Airbyte, Segment, Twilio, GitHub, Stripe, Amazon S3, and Chargify.
Intended usersHightouch says it serves enterprise marketing teams and is designed to help them activate customer data using AI and existing data infrastructure.Keen describes its platform as infrastructure for developers to deliver in-product analytics to SaaS customers, from startups to Fortune 500 businesses.

Hightouch plans

  • Self-servePriced on request
  • FreeFree
  • Basic Reverse ETLFree
  • Starter$350 a month
  • Pro$800 a month
  • Composable CDPPriced on request

Keen Product Analytics plans

  • Team$149 a month
  • Business$699 a month
  • CustomPriced on request

Pick Hightouch if…

Hightouch suits enterprise marketing teams seeking to activate customer data using AI and their existing data infrastructure. Its free Reverse ETL tier may fit teams starting with a small number of active syncs, while the broader platform serves marketing and data activation workflows.

Pick Keen Product Analytics if…

Keen Product Analytics suits developers who need to collect and query product events or embed analytics into a product. Its described audience spans SaaS businesses from startups to Fortune 500 companies.

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