Helium 10
7.5#2 in e-commerce marketplace seller toolsFree planFree planAndroidiOSWebExtension
VisitHelium 10 vs SERPTool
What both publish
| Fact | Helium 10 | SERPTool |
|---|---|---|
| Audience | Helium 10 describes its platform as serving e-commerce brands operating across multiple marketplaces, including Amazon, TikTok Shop, and Walmart. | The pricing page positions Starter for side projects, Professional for agencies and serious SEOs, and Enterprise for in-house teams running SEO at scale. |
| Product | Helium 10 combines e-commerce product and keyword research, advertising, listing optimization, analytics, and operations tools. | SERPTool provides bulk keyword research scored against live SERP weakness and opportunity rather than aggregate difficulty. |
| Support | The site offers a support request form, knowledge base, account and billing help, and an assistance link. | The contact page says the team usually responds within one business day; the Professional plan includes priority email support. |
Helium 10 plans
- FreeFree
- Platinum$129 a month
- Diamond$359 a month
- Platinum$99 a month
- Diamond$279 a month
- Enterprise$1,499 a year
SERPTool plans
- 500 credits$10, paid once
- Starter$34 a month
- 2.0K credits$40, paid once
- Professional$99 a month
- 5.0K credits$100, paid once
- 10.0K credits$200, paid once
Pick Helium 10 if…
Helium 10 suits marketplace sellers who want profitability and margin reporting alongside tools for Amazon, Walmart, or TikTok Shop. Its free plan may suit those who need only limited tool access and a profitability calculator.
Pick SERPTool if…
It suits side projects, agencies, serious SEOs, and in-house teams running SEO at scale. Self-hosting may appeal to operators wanting infrastructure under their control.