Helium 10
7.5#2 in e-commerce marketplace seller toolsFree planFree planAndroidiOSWebExtension
VisitHelium 10 vs Peel Insights
Peel Insights
6.4#23 in ecommerce analytics softwareFrom $179 a monthWeb
VisitWhat both publish
| Fact | Helium 10 | Peel Insights |
|---|---|---|
| Audience | Helium 10 describes its platform as serving e-commerce brands operating across multiple marketplaces, including Amazon, TikTok Shop, and Walmart. | Peel describes its intended audience as e-commerce teams and DTC brands, especially Shopify businesses seeking customer, cohort, and retention analysis. |
| Integrations | Seller account connections include Amazon, Walmart, and TikTok; accounts can only connect to one Helium 10 account at a time. | Listed integrations include Shopify, Amazon Seller Central, subscription services such as Recharge and Skio, lifecycle tools such as Klaviyo and Attentive, ad platforms such as Meta and Google Ads, and Google Analytics. |
| Support | The site offers a support request form, knowledge base, account and billing help, and an assistance link. | The pricing page lists onboarding and email support from a customer success manager, with chat support, monthly product training, and a dedicated Slack channel among the support options that vary by plan. |
Helium 10 plans
- FreeFree
- Platinum$129 a month
- Diamond$359 a month
- Platinum$99 a month
- Diamond$279 a month
- Enterprise$1,499 a year
Peel Insights plans
- Core$179 a month
- Essentials$449 a month
- Accelerate$809 a month
- TailoredPriced on request
Pick Helium 10 if…
Helium 10 suits marketplace sellers who want profitability and margin reporting alongside tools for Amazon, Walmart, or TikTok Shop. Its free plan may suit those who need only limited tool access and a profitability calculator.
Pick Peel Insights if…
You want what its maker publishes above — check its page for the details.