GWI Audiences
6.3#1 in audience intelligence platformsFree planFree planWebAPI
VisitGWI Audiences vs Resonate Ignite
Resonate Ignite
5.6#6 in audience intelligence platformsWeb
VisitWhat both publish
| Fact | GWI Audiences | Resonate Ignite |
|---|---|---|
| Data coverage | GWI’s Core survey is refreshed quarterly with like-for-like questions across more than 50 markets. | The platform page says it provides access to 15K+ proprietary attributes across 250M consumer profiles. |
| Founded | 2009 | 2008 |
| Headquarters | London, United Kingdom | Reston, Virginia, United States |
| Integrations | GWI APIs embed automatically refreshed insights into BI platforms, custom systems and other tools. | Resonate says Ignite connects with MarTech and AdTech ecosystems; its site also describes an Adobe Experience Platform integration for the rAI Website Personalization API. |
| Purpose | GWI Audiences helps users build ideal target audiences for data-driven strategies and tailored campaigns. | Ignite helps marketers understand consumers at an individual level and turn insights into audience targeting and campaign activation. |
| Security | GWI says it maintains a defense-in-depth security program based on recognized industry frameworks and continuous improvement. | Resonate lists AES-256 and SSL/TLS encryption, least-privilege access, MFA for critical systems, vulnerability scans, and continuous monitoring among its security measures. |
| Support | Enterprise clients receive a dedicated account manager as standard. | The Ignite page offers a demo request and says visitors can chat with a real person. |
GWI Audiences plans
- FREEFree
- PLUS—
- PROPriced on request
- TEAMSPriced on request
Resonate Ignite plans
- Resonate IgnitePriced on request
Pick GWI Audiences if…
GWI Audiences suits teams that need to create and share research-based target audiences across multiple markets, then use audience insights in dashboards or other tools. Its API and AI integrations are relevant to organizations embedding refreshed insights into existing systems.
Pick Resonate Ignite if…
Ignite is aimed at marketers at brands, agencies, publishers, political organizations, and advocacy groups. It suits teams seeking consumer segmentation, audience activation, and campaign measurement tools for US use.