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GWI Audiences vs Pulsar

What both publish

FactGWI AudiencesPulsar
Data coverageGWI’s Core survey is refreshed quarterly with like-for-like questions across more than 50 markets.Pulsar says it collects social, search, news media, and web data from 195 countries and detects sentiment, topics, and emotions in all languages.
HeadquartersLondon, United KingdomPulsar’s contact page lists its London office at Northburgh House, 10 Northburgh Street, London EC1V 0AT.
IntegrationsGWI APIs embed automatically refreshed insights into BI platforms, custom systems and other tools.The maker describes a Google Analytics integration for CORE and a one-click Audiense integration for TRAC audience segmentation.
SupportEnterprise clients receive a dedicated account manager as standard.Pulsar describes its SaaS subscription as including training, account support, and customer success support.

GWI Audiences plans

  • FREEFree
  • PLUS—
  • PROPriced on request
  • TEAMSPriced on request

Pulsar plans

  • Enterprise—
  • Pulsar Platform subscriptionPriced on request

Pick GWI Audiences if…

GWI Audiences suits teams that need to create and share research-based target audiences across multiple markets, then use audience insights in dashboards or other tools. Its API and AI integrations are relevant to organizations embedding refreshed insights into existing systems.

Pick Pulsar if…

You want what its maker publishes above — check its page for the details.

Charts they share