GWI Audiences
6.3#1 in audience intelligence platformsFree planFree planWebAPI
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| Fact | GWI Audiences | Pulsar |
|---|---|---|
| Data coverage | GWI’s Core survey is refreshed quarterly with like-for-like questions across more than 50 markets. | Pulsar says it collects social, search, news media, and web data from 195 countries and detects sentiment, topics, and emotions in all languages. |
| Headquarters | London, United Kingdom | Pulsar’s contact page lists its London office at Northburgh House, 10 Northburgh Street, London EC1V 0AT. |
| Integrations | GWI APIs embed automatically refreshed insights into BI platforms, custom systems and other tools. | The maker describes a Google Analytics integration for CORE and a one-click Audiense integration for TRAC audience segmentation. |
| Support | Enterprise clients receive a dedicated account manager as standard. | Pulsar describes its SaaS subscription as including training, account support, and customer success support. |
GWI Audiences suits teams that need to create and share research-based target audiences across multiple markets, then use audience insights in dashboards or other tools. Its API and AI integrations are relevant to organizations embedding refreshed insights into existing systems.
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