GrowSurf
7.4#4 in referral management softwareFrom $125 a monthFree planAndroidiOSWebAPI
VisitGrowSurf vs ReferralHero
ReferralHero
8.0#1 in referral marketing softwareFrom $199 a monthFree planAndroidiOSWebAPI
VisitWhat both publish
| Fact | GrowSurf | ReferralHero |
|---|---|---|
| Automation | The product generates referral links automatically and can send gift cards, cash payouts, or account credits automatically. | Behavior-triggered email and SMS automations are built in, with the product page describing eight automation messages. |
| Developer tools | GrowSurf lists a REST API, webhooks, JavaScript SDK, iOS SDK, Android SDK, API libraries, embeddable elements, and an MCP server. | ReferralHero offers a JavaScript API, REST API, and webhooks for integration and real-time data delivery. |
| Integrations | The integrations directory lists 61 integrations, including Stripe, HubSpot, Salesforce, PayPal, Zapier, and webhooks. | ReferralHero advertises more than 500 integrations, including Stripe, HubSpot, Salesforce, GoHighLevel, Intercom, Zoho, Mailchimp, Klaviyo, ActiveCampaign and Zapier. |
| Product | GrowSurf provides customer referral and affiliate program software for marketing and product teams. | ReferralHero describes itself as an AI-powered platform for building referral, affiliate, waitlist, and contest programs. |
GrowSurf plans
- Free (affiliate programs)Free
- Startup (yearly)$125 a month
- Startup (monthly)$179 a month
- Business (yearly)$314 a month
- Business (monthly)$449 a month
- Custom (referral programs)Priced on request
ReferralHero plans
- Free ForeverFree
- Free Forever PlanFree
- PREMIUM (risk-free offer)$199 a month
- PRO$199 a month
- PREMIUM$399 a month
- EnterprisePriced on request
Pick GrowSurf if…
GrowSurf suits marketing and product teams at B2C, SaaS, or fintech companies running referral or affiliate programs. It may be a poor fit for eCommerce, retail, or service businesses, according to GrowSurf.
Pick ReferralHero if…
ReferralHero suits teams that want to run referral or affiliate campaigns, or manage waitlists and contests. Its free plan is an option for programs with up to 25 subscribers; larger listed tiers support up to 10,000 members or 50,000 subscribers.