
Great Question
6.5#3 in survey panel softwareFrom $1,290 a yearWebAPI
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| Fact | Great Question | Toluna Creative Pre-Test Instant |
|---|---|---|
| Founded | 2021 | 2000 |
| Headquarters | Oakland, California, United States | London, United Kingdom |
| Intended users | The company describes the product as built for researchers, product designers, product managers, and research operations teams. | Toluna describes the solution for creative, marketing, insights, and research teams testing and optimizing advertising campaigns. |
| Security | The company says it completed a SOC 2 Type II examination, is built to be GDPR compliant, encrypts data in transit with TLS and at rest with AES-256, and hosts infrastructure on AWS in the US East region. | Toluna states that Toluna Start is ISO 27001 certified. |
| Support | Self-serve includes help center and email support listed as 24/6; Enterprise includes a Customer Success Manager and SLAs. | Toluna invites prospective customers to contact its team for a demo and directs users to log into Toluna Start to get started. |
| What it does | Great Question combines participant recruitment, research management, mixed-method studies, and an AI-powered research repository in one platform. | Creative Pre-Test Instant is an AI-powered ad pre-testing solution in Toluna Start that uses Synthetic Personas to evaluate creative before ads go live. |
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It suits creative, marketing, insights, and research teams screening advertising or assessing final executions. Toluna says human research may be more appropriate for sensitive or strategically important assets, specialist audiences, or early-stage creative.