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Great Question vs Toluna Creative Pre-Test Instant

What both publish

FactGreat QuestionToluna Creative Pre-Test Instant
Founded20212000
HeadquartersOakland, California, United StatesLondon, United Kingdom
Intended usersThe company describes the product as built for researchers, product designers, product managers, and research operations teams.Toluna describes the solution for creative, marketing, insights, and research teams testing and optimizing advertising campaigns.
SecurityThe company says it completed a SOC 2 Type II examination, is built to be GDPR compliant, encrypts data in transit with TLS and at rest with AES-256, and hosts infrastructure on AWS in the US East region.Toluna states that Toluna Start is ISO 27001 certified.
SupportSelf-serve includes help center and email support listed as 24/6; Enterprise includes a Customer Success Manager and SLAs.Toluna invites prospective customers to contact its team for a demo and directs users to log into Toluna Start to get started.
What it doesGreat Question combines participant recruitment, research management, mixed-method studies, and an AI-powered research repository in one platform.Creative Pre-Test Instant is an AI-powered ad pre-testing solution in Toluna Start that uses Synthetic Personas to evaluate creative before ads go live.

Great Question plans

  • Self-serve$129 a month
  • Self-serve (annual)$1,290 a year
  • EnterprisePriced on request

Toluna Creative Pre-Test Instant plans

No prices published.

Pick Great Question if…

You want what its maker publishes above — check its page for the details.

Pick Toluna Creative Pre-Test Instant if…

It suits creative, marketing, insights, and research teams screening advertising or assessing final executions. Toluna says human research may be more appropriate for sensitive or strategically important assets, specialist audiences, or early-stage creative.

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