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GoTo.now vs Rebrandly

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Rebrandly

8.6#3 in url shortenersFrom $11 a month
Free planAndroidiOSWebAPI
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What both publish

FactGoTo.nowRebrandly
AnalyticsLink analytics show clicks, referrers, devices, and countries in real time and are private to the link owner.Rebrandly analytics include link click data and audience details such as location, device, browser, language, and referral source.
API accessAPI keys are provisioned per account by contacting GoTo.now with a use case and volume; rate limits are matched to stated volume.Yes
Bulk link creationYesYes
Free planYesYes
Geo targetingYesYes
IntegrationsThe REST API can connect GoTo.now to tools that send HTTP requests, and the integrations page names Twilio, Mailchimp, Brevo, Klaviyo, Buffer, Hootsuite, and Later.Rebrandly’s integrations marketplace lists tools including Zapier, Make, Bird, Pipedream, and Zoho Flow.
Intended usersThe integrations page describes workflows for marketers, support leads, engineers, no-code operators, and designers.Rebrandly says its customers range from startups to global brands and teams across industries.
ProductGoTo.now shortens URLs and provides editable destinations, QR codes, click analytics, and a REST API.Rebrandly describes itself as a link intelligence platform for creating, sharing, and tracking branded links.
QR codesQR codes can be styled with colors and a logo, downloaded as PNG or SVG, and updated by changing their linked destination.Rebrandly automatically generates a QR code for a branded link, and users can customize its color and, on some plans, add an image or logo.
SecurityThe Trust Center says pages and redirects use HTTPS, passwords are stored as salted hashes, and redirects set no advertising or cross-site tracking cookies.Rebrandly’s Trust Center lists CCPA, GDPR, HIPAA, and SOC 2 under compliance and provides access to security documentation.

GoTo.now plans

  • FreeFree

Rebrandly plans

  • FreeFree
  • Essentials$11 a month
  • Professional$32 a month
  • Growth$99 a month
  • EnterprisePriced on request

Pick GoTo.now if…

You want what its maker publishes above — check its page for the details.

Pick Rebrandly if…

Rebrandly suits people and teams who need branded short links, QR codes, or link audience analytics. Its plan range is presented for customers from startups to global brands, and higher plans add conversion tracking, more link volume, or additional workspaces and teammates.

Charts they share