Google Ad Manager App Mediation
7.1#7 in game monetization softwareFree planFree planAndroidiOSWeb
VisitGoogle Ad Manager App Mediation vs PlayFab
What both publish
| Fact | Google Ad Manager App Mediation | PlayFab |
|---|---|---|
| Intended users | The feature brief presents App Mediation for mobile app publishers seeking to improve revenue and fill rates. | Microsoft describes PlayFab as serving game developers, from indie titles to AAA franchises. |
Google Ad Manager App Mediation plans
- Google Ad Manager App MediationFree
PlayFab plans
- Free to StartFree
- Pay-as-you-goPriced on request
- Standard Plan$99 a month
- Premium Plan$1,999 a month
- Enterprise PlanPriced on request
- Pay-as-you-goFree
Pick Google Ad Manager App Mediation if…
App developers seeking to serve ads through third-party networks may find App Mediation relevant. It requires Google Mobile Ads SDK, network adapters, and a linked Ad Exchange for mobile apps account.
Pick PlayFab if…
PlayFab is for game developers, from indie teams to AAA studios, who need backend services for live games. It suits teams building player accounts, multiplayer features, live operations, or in-game economies across platforms.