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GMB Briefcase vs Semrush

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Semrush

8.1#1 in local seo softwareFrom $10 a month
Free planAPI
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What both publish

FactGMB BriefcaseSemrush
Founded20212008
Free planNoYes
HeadquartersChhatrapati Sambhajinagar, IndiaBoston, Massachusetts, United States
IntegrationsThe site says review monitoring can extend to platforms such as Facebook depending on the plan; core Business Profile management covers Google.Report plans integrate with Google Analytics, Google Search Console, and third-party services.

GMB Briefcase plans

  • Business$99 a month
  • Pro$199 a month
  • Agency$299 a month

Semrush plans

  • FreeFree
  • SEO$117.33 a month
  • Starter—
  • Pro+—
  • Advanced—
  • Base Report$10 a month

Pick GMB Briefcase if…

You want what its maker publishes above — check its page for the details.

Pick Semrush if…

Semrush suits people and teams looking for tools across keyword research, site audits, rank tracking, backlink analysis, and competitor research. Its plan options include a free tier and paid SEO and reporting plans.

Charts they share