
Fullstory
8.5#3 in heatmap and session replay toolsFree planFree planAndroidiOSWebAPI
Visit

| Fact | Fullstory | Zoho PageSense |
|---|---|---|
| Analytics | Fullstory Analytics includes dashboards, journey maps, conversion funnels, user segments and cohorts, mobile analytics, session replay, heatmaps, guides and surveys, and sentiment signals. | Web analytics reports include real-time data, report segmentation and filtering, data visualization, conversion-cycle tracking, and Zia insights. |
| Free plan | Yes | Yes |
| Heatmaps | Heatmap tooling includes scroll maps, click maps and conversion maps. | Heatmaps visualize visitor clicks, scrolling and engagement on page elements. |
| Integrations | Fullstory offers an out-of-the-box partner ecosystem, an open API, webhooks, JavaScript and HTTP APIs, plus data-layer capture for analytics platforms. | Listed integrations include OpenAI, Zapier, Google Analytics, Google Tag Manager, Google Ads, Mixpanel, KISSmetrics, Intercom and multiple Zoho applications. |
| Privacy controls | Privacy tooling masks or excludes sensitive data at the browser or device before transmission, with consent, deletion, export and configurable privacy rules. | The product offers IP anonymization, cookie-consent settings, role controls, audit logs and masking of sensitive recording fields and keystrokes. |
| Rating on Chrome Web Store | 0 out of 5 from 0 ratings | 3.4 out of 5 from 10 ratings |
| Rating on Gartner Peer Insights | 4.4 out of 5 from 46 reviews | 4.0 out of 5 from 3 ratings |
Fullstory suits businesses that want to analyze behavior across web and mobile experiences. It may be useful to teams combining session replay with funnel, journey, and mobile analytics.
PageSense suits site and app teams that want analytics, visitor-behavior tools, and experiments in one platform. Its free plan has a 5,000-user monthly allowance and one project.