Fullstory
8.5#3 in heatmap and session replay toolsFree planFree planAndroidiOSWebAPI
VisitFullstory vs TruConversion
TruConversion
6.6#50 in heatmap and session replay toolsFrom $41 a monthWeb
VisitWhat both publish
| Fact | Fullstory | TruConversion |
|---|---|---|
| Free plan | Yes | No |
| Heatmaps | Heatmap tooling includes scroll maps, click maps and conversion maps. | Heatmaps show where visitors click, scroll, and interact, with filters including location and device. |
| Integrations | Fullstory offers an out-of-the-box partner ecosystem, an open API, webhooks, JavaScript and HTTP APIs, plus data-layer capture for analytics platforms. | The site lists Shopify, Mailchimp, HubSpot, Salesforce, Zapier, Campaign Monitor, iContact, Drip, Infusionsoft, WordPress, Optimizely, and ActiveCampaign as compatible tools. |
| Mobile capture | Yes | Yes |
| Privacy controls | Privacy tooling masks or excludes sensitive data at the browser or device before transmission, with consent, deletion, export and configurable privacy rules. | The GDPR page describes IP anonymization and masking or obfuscation options for recorded keystrokes, including automatic masking when credit card data is detected. |
Fullstory plans
- FullstoryFreeFree
- AdvancedPriced on request
- BusinessPriced on request
- Data DirectPriced on request
- EnterprisePriced on request
TruConversion plans
- Basic$41 a month
- Plus$83 a month
- Pro$149 a month
- Agency Basic$408 a month
- Agency Plus$990 a month
- Agency Pro$1,790 a month
Pick Fullstory if…
Fullstory suits businesses that want to analyze behavior across web and mobile experiences. It may be useful to teams combining session replay with funnel, journey, and mobile analytics.
Pick TruConversion if…
You want what its maker publishes above — check its page for the details.