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FreeWill vs Willful

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FreeWill

6.8#4 in estate planning softwareFree plan
Free planWeb
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Willful

6.6#8 in estate planning software$129, paid once
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What both publish

FactFreeWillWillful
Document updatesUsers can make unlimited free edits to their documents and re-finalize updated versions.Plans include free, unlimited updates, and users can make changes as life circumstances change.
Founded20162017
HeadquartersLinkedIn lists New York City as the primary location and company headquarters.Toronto, Ontario, Canada

FreeWill plans

  • FreeWill estate planning toolsFree
  • Estate-planning toolsFree
  • Nonprofit Planned Giving and Smart Giving suitesPriced on request

Willful plans

  • Legal Essentials$129, paid once
  • Premium Coverage$199, paid once
  • Premium x 2$349, paid once
  • Signature Concierge$459, paid once

Pick FreeWill if…

FreeWill suits people looking for online estate-planning documents and the ability to revise them. People with complex needs should consider the service’s recommendation to seek legal counsel.

Pick Willful if…

Willful suits Canadians with straightforward estate planning needs who want a guided process for creating a will and related documents. It is not suited to people needing complex trusts or legal advice for a specific situation.

Charts they share