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Frase vs LazySEM

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Frase

7.7#1 in content optimization softwareFrom $19 a month
Free planWebAPIExtension
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LazySEM

6.7#10 in content optimization softwareFrom $23.99 a month
Free planWebAPI
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What both publish

FactFraseLazySEM
APIThe REST API provides programmatic access to content, SERP, and audit endpoints with webhooks, and is available on every plan.LazySEM says it offers personal access tokens and a Model Context Protocol endpoint for connecting external AI clients.
IntegrationsIntegrations include Google Search Console, Google Docs, Notion, GitHub, Linear, Slack, Zapier, Make, n8n, Claude, ChatGPT, and MCP.The Trust Center identifies Google Analytics and Search Console OAuth tokens as connected integration tokens and says they are encrypted before storage.
SecurityFrase states that it is SOC 2 Type II attested and GDPR compliant, with encryption at rest and in transit, access controls, audits, and vulnerability scanning.LazySEM says public traffic uses HTTPS with TLS and that connected integration tokens receive additional application-level encryption; database and cache encryption at rest is provided by its infrastructure providers.
SupportEnterprise includes a dedicated account manager and an SLA, while FraseCMS Pro includes dedicated support.All plans include email support, and the pricing page also advertises 24/7 support.

Frase plans

  • Starter$39 a month
  • Professional$103 a month
  • Scale$239 a month
  • EnterprisePriced on request
  • FraseCMS FreeFree
  • FraseCMS Basic$19 a month

LazySEM plans

  • FreeFree
  • Starter$23.99 a month
  • Pro$47.99 a month
  • Agency$95.99 a month

Pick Frase if…

Frase suits content marketers, SEO professionals, agencies, enterprise content teams, freelance writers and publishers. It may fit teams that need content optimization alongside monitoring of search and AI citations.

Pick LazySEM if…

LazySEM suits freelancers, in-house marketers, and agencies producing SEO content or managing websites. It is relevant to teams that need URL monitoring, content briefs, or similarity audits.

Charts they share