Foursquare
8.2#1 in location intelligence softwareFrom $25 a monthFree planAndroidiOSWebAPI
Visit| Fact | Foursquare | Maptive |
|---|---|---|
| Audience | Audience builds segments from real-world visitation behavior and can activate them across more than 550 channels. | Maptive says it is built for people with a spreadsheet and a question, including teams from one-person shops to global organizations. |
| Founded | 2009 | 2010 |
Foursquare suits teams working on location-based advertising, audience targeting, place discovery, or spatial data analysis. Its Spatial Studio Community plan is described as suitable for people exploring the platform with low data storage requirements.
Maptive suits individuals or teams who want to turn spreadsheet data into maps and analyze routes, territories, or demographic information. It is also accessible through modern browsers on phones and tablets.