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Foursquare vs Mapboard

Foursquare

8.2#1 in location intelligence softwareFrom $25 a month
Free planAndroidiOSWebAPI
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What both publish

FactFoursquareMapboard
AudienceAudience builds segments from real-world visitation behavior and can activate them across more than 550 channels.It is aimed at chains, franchises, and networks operating hundreds to thousands of locations, including pharmacies, gas stations, convenience stores, banks, clinics, optical stores, and automotive businesses.
IntegrationsFoursquare says its data is delivered through more than 550 integrated partners, including AWS and The Trade Desk.Mapboard syncs location data to Google and Meta and can export the network for Waze.

Foursquare plans

  • Places API Pro (0–500 calls)Free
  • FSQ Spatial Desktop BasicFree
  • FSQ Spatial Studio – CommunityFree
  • FSQ Spatial Studio CommunityFree
  • FSQ Spatial Desktop – BasicFree
  • FSQ Spatial Desktop Standard$25 a month

Mapboard plans

No prices published.

Pick Foursquare if…

Foursquare suits teams working on location-based advertising, audience targeting, place discovery, or spatial data analysis. Its Spatial Studio Community plan is described as suitable for people exploring the platform with low data storage requirements.

Pick Mapboard if…

It suits chains, franchises, and networks managing large location portfolios, including pharmacies, banks, gas stations, and clinics. Teams needing location-linked cases, listings checks, and role-based access may find it relevant.

Charts they share