
Format
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| Fact | Format | Framer |
|---|---|---|
| Code export | No | No |
| Custom domain | Yes | Yes |
| Founded | 2010 | 2014 |
| Free plan | No | Yes |
| Headquarters | Toronto, Canada | Amsterdam, Netherlands |
| Portfolio analytics | No | Yes |
| Selling tools | Yes | Yes |
| Video hosting | Yes | Yes |
Format may suit portfolio owners who want client proofing, custom domains, selling tools, or hosted video across web and mobile platforms. The plan limits can help those users identify a suitable content and client-gallery capacity.
Framer suits teams building and managing websites with visual design, CMS content and collaboration needs. It can also suit users who want AI-assisted page creation and managed hosting, rather than code export.