Equifax Identity Matching
5.5#14 in identity resolution softwareAPI
VisitEquifax Identity Matching vs Hightouch
What both publish
| Fact | Equifax Identity Matching | Hightouch |
|---|---|---|
| Integrations | Batch services are supported through MFT integrations, and the listed cloud environments are Snowflake and Google Cloud Platform BigQuery. | The integration catalog lists more than 300 sources, destinations and extensions, including Snowflake, BigQuery, Salesforce, HubSpot, Google Ads, Facebook Ads and Kafka. |
| Intended users | Equifax identifies financial services, telecommunications, utilities, and other consumer service providers as suitable industries. | Hightouch says it serves enterprise marketing teams and is designed to help them activate customer data using AI and existing data infrastructure. |
Equifax Identity Matching plans
- Live API accessPriced on request
Hightouch plans
- Self-servePriced on request
- FreeFree
- Basic Reverse ETLFree
- Starter$350 a month
- Pro$800 a month
- Composable CDPPriced on request
Pick Equifax Identity Matching if…
It suits financial services, telecommunications, utilities, and other consumer service providers that need to match customer records. Teams should be prepared to work with Equifax for live access and pricing.
Pick Hightouch if…
Hightouch suits enterprise marketing teams seeking to activate customer data using AI and their existing data infrastructure. Its free Reverse ETL tier may fit teams starting with a small number of active syncs, while the broader platform serves marketing and data activation workflows.