Emplifi
8.0#4 in social media listening softwareFrom $1,249 a monthAndroidiOSWebAPI
VisitEmplifi vs Octolens
What both publish
| Fact | Emplifi | Octolens |
|---|---|---|
| API access | The public API is not enabled by default and must be requested through Emplifi Support or a customer-success manager. | REST API, webhooks, and an MCP server are included on every plan. |
| Free plan | No | No |
| Headquarters | Columbus, Ohio, United States | Berlin, Germany |
| Integrations | Emplifi advertises direct API access and integrations with existing technology stacks, while documentation lists commerce, loyalty, visual-marketing, SMS, ESP and other connectors. | Listed native integrations include Slack, Attio, PostHog, Claude, ChatGPT, and Cursor. |
| Mobile app | Emplifi Social lets users approve and publish scheduled posts, handle conversations, assign labels and escalate messages to CRMs. | The pricing FAQ says Octolens does not yet have a mobile app. |
| Product | Emplifi describes Emplifi Fuel as an autonomous customer experience platform connecting social marketing, commerce, and care. | Octolens monitors online brand and competitor mentions across 15+ platforms, filters them with AI, and delivers them to teams. |
Emplifi plans
- Social Marketing Essential$1,249 a month
- Social Marketing Advanced$2,499 a month
- Essential$1,249 a month
- Advanced$2,499 a month
- Social Care IntelligentPriced on request
- Social Commerce AdvancedPriced on request
Octolens plans
- Pro$159 a month
- Scale$499 a month
- EnterprisePriced on request
Pick Emplifi if…
Emplifi suits enterprise organizations looking to bring social marketing, commerce, and customer service teams onto a connected platform. It may also suit teams that need API access, approval workflows, or social-channel customer care.
Pick Octolens if…
Octolens is aimed at B2B technology founders, marketing and developer-relations teams, agencies, and AI agents monitoring online conversations.