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DataForSEO Labs API vs Keyword Tool

What both publish

FactDataForSEO Labs APIKeyword Tool
MetricsThe API provides clickstream search volume, estimated traffic, and demographics as in-house metrics.Paid plans provide search volume, cost per click, competition scores, device breakdown and historical trends.
SupportThe product page advertises 24/7 customer support and integration assistance.The site directs users to contact support for custom subscriptions and refund requests within the 30-day guarantee period.

DataForSEO Labs API plans

  • DataForSEO Labs API — Historical SERPsFree
  • DataForSEO Labs Amazon API—
  • DataForSEO Labs API — Historical Rank—
  • DataForSEO Labs API — Search Intent and other endpoints—
  • DataForSEO Labs App Store API—
  • DataForSEO Labs Google Play API—

Keyword Tool plans

  • Starter$68 a month
  • Growth$148 a month
  • Scale$308 a month
  • Agency$628 a month
  • FreeFree
  • Enterprise & CustomPriced on request

Pick DataForSEO Labs API if…

You want what its maker publishes above — check its page for the details.

Pick Keyword Tool if…

It suits solo marketers, SEO and content professionals, PPC managers, in-house teams and agencies looking for keyword suggestions or competitor research. The no-account free tool may fit people who only need Google autocomplete ideas.

Charts they share