DataChannel
7.3#5 in reverse etl toolsFrom $99 a monthFree planWebAPI
VisitDataChannel vs Hightouch
What both publish
| Fact | DataChannel | Hightouch |
|---|---|---|
| Company facts | LinkedIn lists DataChannel as privately held, founded in 2020, headquartered in Gurgaon, Haryana, with 11–50 employees. | Crunchbase News describes Hightouch as founded in 2018, based in San Francisco, with $172 million raised and an $80 million Series C in February 2025. |
| Company legal name | The privacy policy identifies the maker as DataChannel Technologies Pvt. Ltd. | The service is owned and operated by Carry Technologies, Inc., doing business as Hightouch. |
| Compliance | Pricing describes the plans as ISO and GDPR compliant and as meeting HIPAA requirements. | Hightouch lists ISO 27001 certification, SOC 2 and SOC 3 compliance, HIPAA compliance, and GDPR compliance among its security features. |
| Integrations | The maker describes a library of 100+ pre-built integrations, including marketing, CRM and sales, eCommerce, social media, database, financial and support tools. | The integration catalog lists more than 300 sources, destinations and extensions, including Snowflake, BigQuery, Salesforce, HubSpot, Google Ads, Facebook Ads and Kafka. |
| Intended users | The maker presents DataChannel for digital marketing and analytics, data engineers and analysts, and IT, product and engineering teams. | Hightouch says it serves enterprise marketing teams and is designed to help them activate customer data using AI and existing data infrastructure. |
| Product | DataChannel combines ETL, Reverse ETL, data orchestration, transformations and generative AI insights from a data warehouse in one platform. | Hightouch describes itself as an agentic marketing platform and composable customer data platform for using customer data and AI in marketing workflows. |
| Rating on Capterra | 4.7 out of 5 from 12 reviews | 4.5 out of 5 from 2 reviews. |
| Rating on G2 | 4.8 out of 5 from 36 reviews | 4.6 out of 5 from 419 reviews. |
| Rating on Software Advice | 4.7 out of 5 from 12 ratings | 4.5 out of 5 from 2 reviews. |
DataChannel plans
- Forever FreeFree
- Ask Neo (AI Data Analyst) add-on$99 a month
- Ask Neo$99 a month
- Managed Google BigQuery Data Warehouse$200 a month
- Managed Google BigQuery Data Warehouse add-on$200 a month
- Starter$399 a month
Hightouch plans
- Self-servePriced on request
- FreeFree
- Basic Reverse ETLFree
- Starter$350 a month
- Pro$800 a month
- Composable CDPPriced on request
Pick DataChannel if…
DataChannel suits digital marketing and analytics teams, data engineers and analysts, and IT, product or engineering teams. It may fit teams that need both warehouse preparation and outbound data activation.
Pick Hightouch if…
Hightouch suits enterprise marketing teams seeking to activate customer data using AI and their existing data infrastructure. Its free Reverse ETL tier may fit teams starting with a small number of active syncs, while the broader platform serves marketing and data activation workflows.