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Data Dive vs Helium 10

Data Dive logo

Data Dive

6.3#18 in e-commerce marketplace seller toolsFrom $32 a month
WebAPIExtension
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Helium 10 logo

Helium 10

7.5#2 in e-commerce marketplace seller toolsFree plan
Free planAndroidiOSWebExtension
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What both publish

FactData DiveHelium 10
IntegrationsThe privacy policy says users can connect third-party AI assistants such as Claude or ChatGPT through the API and MCP integration.Seller account connections include Amazon, Walmart, and TikTok; accounts can only connect to one Helium 10 account at a time.
Product researchThe product offers niche risk evaluation, competitor analysis, keyword research, product scorecards, and deep dives.Its Chrome extension analyzes Amazon and Walmart product data, including sales figures, estimated FBA fees, reviews, active sellers, fulfillment method, and Best Seller Rank.
SupportThe pricing page lists knowledge-base support for Starter, best-effort technical support for Standard, and priority technical support for Enterprise.The site offers a support request form, knowledge base, account and billing help, and an assistance link.

Data Dive plans

  • Starter$39 a month
  • Standard$149 a month
  • Enterprise$490 a month
  • Starter$32 a month
  • Standard$124 a month
  • Enterprise$408 a month

Helium 10 plans

  • FreeFree
  • Platinum$129 a month
  • Diamond$359 a month
  • Platinum$99 a month
  • Diamond$279 a month
  • Enterprise$1,499 a year

Pick Data Dive if…

You want what its maker publishes above — check its page for the details.

Pick Helium 10 if…

Helium 10 suits marketplace sellers who want profitability and margin reporting alongside tools for Amazon, Walmart, or TikTok Shop. Its free plan may suit those who need only limited tool access and a profitability calculator.

Charts they share