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Crowd Connected vs IRIS

IRIS

6.0#20 in location intelligence softwareFrom €6,000 a year
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What both publish

FactCrowd ConnectedIRIS
API and exportsThe platform exposes APIs for analytics and audience segments, CSV exports for tools such as Excel, Power BI and Tableau, and real-time entry and exit event streaming.IRIS provides a documented REST API, an MCP server, and exports in CSV, XLSX, and GeoJSON formats.
CompanyCrowd Connected Ltd is a UK-based location technology company founded in 2013 and headquartered in Guildford, Surrey, UK.IRIS is the main product of The Big Data Company, based at Utrecht Science Park in Utrecht.
HeadquartersGuildford, Surrey, UKUtrecht, Netherlands
IntegrationsDocumented integrations include MapsPeople, Mazemap, Mappedin, Point Maps, Visioglobe, Pushwoosh, Airship, Salesforce, OneSignal, AWS Pinpoint, AWS SNS, APNS, Expo and Firebase.The MCP server can be used with assistants including Claude, ChatGPT, Cursor, VS Code, and GitHub Copilot.
PurposeThe platform provides indoor and outdoor positioning, blue dot navigation, footfall analytics, and asset and wearable tracking.IRIS forecasts revenue for candidate locations and provides prediction intervals, sales drivers, and validation against a customer's own stores.
SecurityThe company's data security document states that internet data transmission uses TLS encryption and that data in S3, EC2, and Dynamo is encrypted at rest.IRIS says customer data is hosted and processed in the EU, is not resold, and is not used to train another customer's model without permission.
SupportPermanent indoor positioning plans list limited email support on Free and Starter, full support on Basic and Standard, and managed service on Enterprise.IRIS Market does not include paid human support, while IRIS Studio includes support from the people who built the models.

Crowd Connected plans

  • Permanent Indoor Positioning FreeFree
  • FreeFree
  • Standard$0.05 a year
  • Permanent Indoor Positioning Standard0.05 USD/EUR a year
  • Attendee Tracking (UK)£8, paid once
  • Attendee Tracking (US)$10, paid once

IRIS plans

  • Kick Start€2,000, paid once
  • IRIS Market€6,000 a year
  • IRIS Studio€13,000 a year
  • IRIS€24,000 a year

Pick Crowd Connected if…

Crowd Connected suits event, healthcare, and education teams that need location features or footfall analytics. Event organizers may find its wearable-tag tracking useful when they need attendance and movement data without badge scans.

Pick IRIS if…

You want what its maker publishes above — check its page for the details.

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