ClickGuardian
6.3#12 in click fraud softwareFrom $490 a yearWebAPI
VisitClickGuardian vs ClickPatrol
ClickPatrol
7.9#1 in click fraud softwareFrom €71 a monthFree planAndroidiOSWebAPI
VisitWhat both publish
| Fact | ClickGuardian | ClickPatrol |
|---|---|---|
| Blocking | Google Ads IP exclusions are applied automatically, while Microsoft Ads provides ready-to-apply exclusion lists because its API does not allow automatic exclusions. | It offers automatic IP, device, and geographic blocking, with real-time IP-level blocking on Google, YouTube, and Google Display Network. |
| Detection | Its Verideon engine analyzes clicks using over 100 signals, including IP address, device fingerprint, behaviour patterns, VPN/proxy detection, and click timing. | The service says it scores each click using 800+ data points and detects bots, VPNs, proxies, data centers, competitors, and scraper traffic. |
| Founded | 2016 | 2020 |
| Headquarters | Chelmsford, Essex, UK | Utrecht, Netherlands |
| Integrations | Live integrations include Google Ads, Microsoft Ads, and a WordPress plugin; Google Analytics is listed as an analytics integration. | The homepage lists Shopify, WordPress, Zapier, Make, Google Analytics, AppsFlyer, and API as integrations. |
| Purpose | ClickGuardian detects and blocks fraudulent clicks, bots, and fake leads to protect paid advertising budgets. | ClickPatrol scores ad clicks to identify click fraud and keep suspicious traffic out of campaigns, leads, and conversion data. |
ClickGuardian plans
- Starter$49 a month
- Professional$99 a month
- Growth$189 a month
- Scale$379 a month
- Starter$490 a year
- Custom$629 a month
ClickPatrol plans
- Traffic InsightsFree
- Traffic Security Starter€71 a month
- Traffic Security PRO€83 a month
- Agency & multi-brandPriced on request
Pick ClickGuardian if…
ClickGuardian may suit businesses that depend on paid ads for leads, including law firms, home services, and lead-generation businesses. It supports Google Ads and Microsoft Ads, with different blocking workflows for each.
Pick ClickPatrol if…
ClickPatrol may suit advertisers who want to identify suspicious clicks and automate exclusions across supported ad platforms. Its listed plans distinguish single-brand use from higher click volumes and multi-brand accounts.